Genesis

A prism can be used to break light up into its constituent spectral colors. It can also be used to reflect light, or to split light into components with different polarizations.

Strategic Marketing requires a lot of “reflection” essentially to help understand the context within which a marketer operates and takes decisions. Strategic marketing puts the pieces together in shapes, forms, angles and sequences to make the expected and unexpected, known and unknown appear clearer and relevant in the decision making context. That’s what a binocular or zoom lens does bringing distant, unclear, invisible objects closer and clearer. Binoculars do it with reflective qualities of prisms. Strategic marketing does it through its practitioners’ analytical lenses.

Further, the polarizing property of prisms splits a beam of light into components of varying polarizations. Post reflection strategic marketing also consciously aims at identifying polarizations or groups/clusters of homogeneous and non homogenous characteristics in the market.

Lastly, the most commonly known property of prisms, the dispersive property of prisms, used to break up light into its constituent spectral colors is very similar to strategic marketing, developing one or more strategic choices that impact the bottom-line of any business.

At PRISM we are professionals and practitioners of strategic marketing reflecting, identifying polarizations and offering one or more strategic choices that can significantly impact your bottom-line.