About Us

PRISM is the acronym for Planning and Research for Innovative Strategic Marketing. It offers strategic marketing guidance to both for-profit as well as not-for-profit organizations globally through its offices in India, Middle-East and USA. PRISM offers three core services - Marketing Research, Marketing Strategy Planning and Strategic Marketing Implementation through a network of specialists.

PRISM was earlier known as ADMAR - one of India’s premier MR companies of the 90s which started as a division of Tara Sinha McCann Erickson (TSME) and later became an independent MR outfit. PRISM offers full service consumer, trade, corporate, media, business to business, social and political research solutions. PRISM draws strengths from ADMAR’s experience of working for a wide range of organizations with varying nature and degree of marketing complexities and challenges.

PRISM is an affiliate of B.E. International, a global strategic marketing and communications group headquartered in New York City, USA, with 224 network offices globally across 42 countries. B.E. International offers a comprehensive range of services, strongly founded on consumer insights and market evidences, through its group companies, thus enabling each of its clients enjoy real value of 360 approach.