Key Personnel

PRISM has skilled and experienced professionals and practitioners of the industry who as a team bring in over 50 years of combined experience of handling marketing, research and planning functions from both client as well as agency perspectives, for some of the blue chip corporate houses in commercial as well as development sectors in India and abroad.

Soumittro Ghosh, Director, has 23 years’ experience with commercial and non-profit multinationals namely Population Services International (PSI), J Walter Thomson (JWT), McCann Erickson, ADMAR and Gfk MODE. Soumitro has worked extensively in India, Bangladesh, Myanmar, Nepal, Zimbabwe, Botswana, Tanzania, Lesotho, Swaziland and Zambia in marketing research, strategy planning, Strategic marketing, sales and advertising. Soumitro was the founder Director of ADMAR, one of India’s premier MR companies of the 90s which started as a division of Tara Sinha McCann Erickson (TSME), and later became an independent MR outfit, offering full service consumer, trade, corporate, media, business to business, social and political research services nationally.

Ram Ganesan, Chief Operating Officer, has over 12 years’ experience in marketing research, market modeling, Strategic marketing and program management with MODE, Population Services International (PSI) and Abt Associates. He is a qualified Marine Engineer, who left the merchant navy job to dedicate his extra ordinary systems management and analytical skills to the challenges of commercial and strategic marketing. Ram currently oversees PRISM's India operations.

Rajiv Ahlawat, Project Manager, is a sociologist with over four years of extensive and multi-country experience in various types of research, both qualitative and quantitative. He holds experience of working on both sides of the table, having worked with Synovate India, PSI India, and most recently with Ipsos MORI, UK. He brings with him excellent project management, communications, and presentation skills, with the ability to work on own initiative and as part of a team.

Sutapa Ghosh, Data Analysis Manager, is a qualified software programmer with over 15 years experience – a) in MR data analysis with leading agencies e.g. IMRB, ADMAR, GRASP in India as well as Research International, Target Research, Q Research Consultants in Zimbabwe; b) in developing and implementing in financial packages. Sutapa oversees Data analysis and processing functions in PRISM with support from a group of trained and experienced agencies specializing in data entry and cleaning.

Mahender Arora, Operations Manager – Field, is an accomplished field manager with years of field experience at all levels of field management for both qualitative research as well as quantitative research. He has managed studies for diverse types of projects, clients, and states across India. He has worked for prominent research agencies such as TNS, ADMAR, AC Nielson, MARG, and Mode in the past. Mahinder is based in PRISM’s Delhi office and manages projects across the country as required.