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Creative specialists:
PRISM uses its consultant Souvyik Sengupta, a veteran
creative professional with 23 years experience in leading advertising
agencies like McCann Erickson and Mudra Communications, as well as distinctions
of having worked on some pioneering and successful marketing campaigns
and programs. Souvik works closely with PRISM research and planning teams
designing, producing and executing creative deliverables for commercial
and Strategic marketing projects.
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Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
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