Philosophy

Key Personnel

Creative specialists:

PRISM uses its consultant Souvyik Sengupta, a veteran creative professional with 23 years experience in leading advertising agencies like McCann Erickson and Mudra Communications, as well as distinctions of having worked on some pioneering and successful marketing campaigns and programs. Souvik works closely with PRISM research and planning teams designing, producing and executing creative deliverables for commercial and Strategic marketing projects.

Cognitive testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of questionnaires in India. More
The Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation of the standard semantic differential More

Useful Resources

National Family Health Survey (NFHS 3) India

Census of India 2001

State of the Indian Economy

Human Development Report 2006

Demographic and Health Survey Resource