Philosophy

Key Personnel

Media and Direct marketing specialists:

PRISM uses the expertise of MediaPros to implement media deliverables for commercial and strategic marketing projects. MediaPros is a BEI group company providing Media Planning & Buying as well as Direct Marketing services across multi-versal business lines. MediaPros is headed by Bashab Sarkar who has about 25 years of experience in Indian advertising with Clarion (3 years), J Walter Thomson (3 years), McCann Erickson (8 years), Ogilvy & Mather (5 years) and Ex MD of Maximize India (3 years), considered as one of the doyens of media.


Cognitive testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of questionnaires in India. More
The Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation of the standard semantic differential More

Useful Resources

National Family Health Survey (NFHS 3) India

Census of India 2001

State of the Indian Economy

Human Development Report 2006

Demographic and Health Survey Resource