|
|
Media and Direct marketing specialists:
PRISM uses the expertise of MediaPros to implement media
deliverables for commercial and strategic marketing projects. MediaPros
is a BEI group company providing Media Planning & Buying as well as
Direct Marketing services across multi-versal business lines. MediaPros
is headed by Bashab Sarkar who has about 25 years of experience in Indian
advertising with Clarion (3 years), J Walter Thomson (3 years), McCann
Erickson (8 years), Ogilvy & Mather (5 years) and Ex MD of Maximize
India (3 years), considered as one of the doyens of media.
|
| |
Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
|