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Ethics
- All research studies undertaken by PRISM are compliant with ESOMAR
and AQRP standards of marketing and opinion research practices, including
strict adherence to obtaining informed consent from respondents and
in protecting the anonymity and confidentiality of respondents. Where
required, PRISM will seek ethical review of the projects undertaken
from an Independent Review Board. PRISM holds all research and personal
information securely to prevent any unauthorized access.
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Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
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