Category repositioning
Unconventional communication
Increasing contraceptive use
Popularizing alternative energy
Rejuvenating a dying brand
Market experimentation
Improving research stimuli
The rasogulla – idli scale

Case Studies

Overview

At PRISM we handle real cases. Each as unique and diverse as marketing situations can be, with the painstaking eye for detail. At PRISM our key to success is our innovative approach to whatever we do. PRISM research is scientific and offers deeper insights beyond the brief and results in actionable recommendations. PRISM strategy planning is founded on strong evidences and offers a set of distinct, relevant and winning options to choose from. PRISM strategic marketing implements activities as per plan to ensure the bottomline impact targeted. Here are a few case studies to demonstrate/illustrate our rich experience in handling assignments innovatively.

 

Cognitive testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of questionnaires in India. More
The Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation of the standard semantic differential More

Useful Resources

National Family Health Survey (NFHS 3) India

Census of India 2001

State of the Indian Economy

Human Development Report 2006

Demographic and Health Survey Resource