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Case Studies
Overview
At PRISM we handle real cases. Each as unique and diverse as marketing
situations can be, with the painstaking eye for detail. At PRISM our
key to success is our innovative approach to whatever we do. PRISM research
is scientific and offers deeper insights beyond the brief and results
in actionable recommendations. PRISM strategy planning is founded on
strong evidences and offers a set of distinct, relevant and winning
options to choose from. PRISM strategic marketing implements activities
as per plan to ensure the bottomline impact targeted. Here are a few
case studies to demonstrate/illustrate our rich experience in handling
assignments innovatively.
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Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
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