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Innovative Strategy to Popularize New, Alternative Natural
Energy Source
 The
brief:
How to commercialize Solar Photovoltaic Technology
as an alternative, renewable source of energy
PRISM Research Findings:
High unit cost and unfamiliarity with new technology
affecting willingness to pay and consumer demand
PRISM Recommendations:
Multi-segmented approach targeting the following:-
- People in remote areas with affordability where the cost of acquiring
electricity is higher than the cost of installing SPV facility
- Manufacturers of hybrid power generating units
- Builders and contactors to include it as a package deal for housing
complexes
- Manufacturers of toys, children’s games and novelty items
for SPV operated charging systems
- Cycle repair shops, auto tyre repair shops to offer charging at
a price to rural population for charging batteries to run household
electricity needs.
Result:
Household use of SPV increased in remote areas by 200%, in industrial
hybrid power generation by 1000%, in toys and novelty items by 300%
over past 3 years.
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Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
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