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Rejuvenating A Dying Brand Through Effective Repositioning
 The
Brief:
With milk revolution in India demand for Milkmaid reduced
substantially. Question posed – How to sustain Milkmaid?
PRISM Approach:
Understand who uses Milkmaid and why. PRISM found tat
those who still used Milkmaid used it more often for making desserts rather
than a whitener.
The Solution:
Reposition Milkmaid as a culinary ingredient instead
of a whitener. Tap into the dessert loving Indian taste buds.
Result:
Milkmaid re-launched and its sales grew 3 folds in 5 years.
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Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
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