Target Groups Handled

General Population:

  • Adults
  • Children
  • Youth

Occupational groups:

  • Agricultural farmers
  • Business executives
  • Housewives
  • Industrial workers
  • Medical service providers
  • Self employed professionals
  • Slum dwellers
  • Students
  • Truckers
  • Unemployed
  • Working women

Opinion Leaders:

  • Corporate leaders
  • Journalists
  • Political leaders
  • Strategic leaders

Special (Hard-to-reach) groups:

  • Gays and Lesbians
  • Prisoners
  • Sex workers and their clients
  • Street Children

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Cognitive testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of questionnaires in India. More
The Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation of the standard semantic differential More

Useful Resources

National Family Health Survey (NFHS 3) India

Census of India 2001

State of the Indian Economy

Human Development Report 2006

Demographic and Health Survey Resource