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Services Offered
PRISM offers strategic marketing guidance to both for-profit
as well as not-for-profit clients by undertaking Marketing Research; Marketing
Strategy Planning; and Strategic Marketing Implementation. PRISM
is uniquely positioned to offer an integrated, single window
service.
At PRISM, we recognize what an organization is really asking for, and
believe in delivering services to meet the requirements in the following
manner:
- In a cluttered and competitive market,
decision makers are faced with tough and often expensive choices. Organizations
are looking for evidence that offers strategic directions and choices
to make decisions.
- Organizational requirements are unique.
A solution that works for one may not satisfy the other fully. You need
a solution that fits you, not one off-the-shelf. You need someone to
understand your distinctive requirements fully before working towards
the solution.
- Often, there is no shortage of data.
Indeed, in this information age, one is more often than not
overwhelmed with data and voluminous frequency tables and cross-tabs!
You are looking for information that answers your questions, structured
and summarized for you.
- You want to be confident of
the services you are receiving. You need quality and purity –
be it in data collection, solution development or implementation.
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Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
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