Marketing Research

Marketing Strategy Planning

Services Offered

PRISM offers strategic marketing guidance to both for-profit as well as not-for-profit clients by undertaking Marketing Research; Marketing Strategy Planning; and Strategic Marketing Implementation. PRISM is uniquely positioned to offer an integrated, single window service.

At PRISM, we recognize what an organization is really asking for, and believe in delivering services to meet the requirements in the following manner:

  • In a cluttered and competitive market, decision makers are faced with tough and often expensive choices. Organizations are looking for evidence that offers strategic directions and choices to make decisions.

  • Organizational requirements are unique. A solution that works for one may not satisfy the other fully. You need a solution that fits you, not one off-the-shelf. You need someone to understand your distinctive requirements fully before working towards the solution.

  • Often, there is no shortage of data. Indeed, in this information age, one is more often than not overwhelmed with data and voluminous frequency tables and cross-tabs! You are looking for information that answers your questions, structured and summarized for you.

  • You want to be confident of the services you are receiving. You need quality and purity – be it in data collection, solution development or implementation.


 

Cognitive testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of questionnaires in India. More
The Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation of the standard semantic differential More

Useful Resources

National Family Health Survey (NFHS 3) India

Census of India 2001

State of the Indian Economy

Human Development Report 2006

Demographic and Health Survey Resource