Strategic Marketing Implementation

PRISM undertakes turnkey strategic marketing implementation assignments covering conceptualization, planning, implementation, management and monitoring & evaluation to assist both for-profits and not-for-profits including the national government, state/provisional governments, NGOs and CBOs fulfill their mission and business goals.

Conceptualization and planning typically involves marketing planning, budgeting, overall management and oversight on financial components of the program, developing donor proposals and presentations as well as donor fund mobilization for social sector organizations.

For implementation and management, PRISM sets up a competent and professional team, orient them with the scope and deliverables, trains them on required areas and oversee implementation of the activities as per approved plan, activity and financial reporting, ensuring proper financial management and documentation of the transactions, all administrative and procurement procedures followed as per the clients’ requirements.