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Marketing Research
PRISM offers a wide range of research solutions to clients including
Consumer Research, Trade Research, Advertising Research, Product Research,
Packaging Research, Pricing Research, Media Research, Tracking Research,
Specialized data preparation, analysis and modeling assignments.
PRISM uses an array of research techniques specific to the requirements
of the clients. Range includes:-
Qualitative studies:
Discussion Groups, Group Dynamic Interactions, Workshops, Synectics Sessions,
Cognitive Testing, Depth Interviews, Rapid Assessments;
Large Scale Estimation Studies:
Market Potential Estimation Study, Brand Image and Performance Tracking
Surveys, Pre launch baseline and Post Launch assessment surveys, Distribution
audits and surveys, retail census; Large Scale Profiling Surveys: Market
Definition Study, Consumer Profiling Survey;
Marketing Mix Development:
Qualitative positioning research, product/pack/ad pre tests; quantitative
product and pack tests, price sensitivity tests, ad post tests;
Specialized Surveys:
Corporate Image, Opinion Polls, Political Research, Exit Polls, Business
to Business Research, New Product Research (Concept Tests), Customer Satisfaction
Surveys, Employee Satisfaction Surveys.
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Cognitive
testing of questionnaires
PRISM is amongst the pioneers of introducing cognitive testing of
questionnaires in India. More |
The
Rasogulla- Idli- Scale
The rasogulla -idli- laddoo-vadapao scale is PRISM’s adaptation
of the standard semantic differential
More |
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