Marketing Strategy Planning

PRISM offers evidence-based brand consultancy, advertising/ communications strategy planning, as well as sales training and consultancy. PRISM uses both specialized analysis of published macro economic data, secondary data on consumers and market, sales and retail audit data, media reach and exposure data, consumer profile data as well as primary data generated through ad-hoc, client specific studies.

Brand consultancy includes development of brand positioning strategy, designing of alternate brand names, logos and pack designs, short listing and finalization of band name, logo, and pack.

Advertising and communication strategy planning includes complete analysis of market dynamics including competitive strategies, insights into the demographics and psychographics of target consumers, identification of need gaps existing in the market together with ease/difficulties in filling those need gaps by the client, alternate creative and media strategy a well as draft designs and lay outs.

Sales training and consultancy includes review of sales potential, setting SMART sales targets, designing and undertaking training on selling techniques, sales management, sale monitoring, sales leadership development programs for better performance.